1/13/2024 0 Comments Mypublisher free bookMeanwhile, the basic thesis of FREE is that since the marginal cost of bits is close to zero, smart companies should "round down" and use free as a form of marketing to reach the largest possible audience with free samples, ideally upselling potential customers on something else. The basic business model of free books is “Freemium”, the combination of free and paid premium versions of a product. So how and where to make the book free was a negotiation to be had with my publisher (Hyperion, a division of Disney) and retail partners, so that everyone felt they had the potential to benefit if the experiment was a success. ![]() But as readers of this blog know, the publishing industry does not yet operate on open source grounds, with authors making all the calls. It would be hypercritical, to say nothing of cowardly, to argue that you can make money by giving things away and not practice what I preach with my own book. Not necessarily free as in speech, but free as in beer: not libre, but gratis. Needless to say, a book called “FREE” should be free. The debate the book has sparked is evidence of how polarizing and disruptive the concept still is. But Free is perhaps the most misunderstood four-letter word beginning with “F” in the English language, which is why I wrote a book about it. Actually, it’s pretty surprising that is still controversial, given that it’s the foundation of the long-standing broadcast media model (radio and television are “free to air”, supported by advertising) to say nothing of the billions in profit made every year by my hosts here at Google. ![]() My new book, FREE: The Future of a Radical Price, is about a counterintuitive notion: that you can make money by giving things away.
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